Attention Raises $30M Series B for AI Revenue Operations

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Attention, a New York based AI platform for revenue teams, has raised a $30 million Series B led by RTP Global. Returning investors Aglaé Ventures, Eniac, and Alven took part, alongside new investor Linea Ventures and a group of angel investors drawn from the company’s own customer base.

The company builds an AI operating layer for go-to-market teams. Rather than simply recording sales calls, Attention takes action, drafting and sending follow-ups, updating the CRM, and running the next play. Since launching that capability, it now runs more than 20 million agent actions per month for customers, and annual recurring revenue is up fourfold year over year.

Founded in 2021 by Anis Bennaceur and Matthias Wickenburg, the company will use the funding to expand its agentic offering and move further upmarket into larger enterprise revenue organizations.

The raise reflects a broader shift in sales software, from tools that passively capture activity toward systems that actively carry out the work behind revenue teams.