In today’s digital age, email remains one of the most effective tools for reaching out to potential customers and driving sales.
However, crafting a successful sales email can be tricky, as you need to balance being persuasive while avoiding coming off as too pushy or spammy.
Here are 35 actionable sales email tips to help you get your message across and close more deals.
1. Start with a compelling subject line
The subject line is the first thing a recipient will see, so it’s crucial to make it stand out. Consider using personalization or a sense of urgency to grab their attention. For example:
“John, we have a limited time offer just for you”
2. Make it personal
Address the recipient by their name and use their company name or any other relevant details to make the email feel more personal. This will help you establish a connection and build trust.
“Hi John, I noticed that XYZ Company is in the same industry as ours, and I wanted to reach out to discuss a potential partnership.”
3. Use social proof
Include any relevant testimonials, case studies, or customer reviews to show the recipient that you have a proven track record and can be trusted.
“Our product has been featured in Forbes and has helped companies like ABC and DEF increase their sales by 50%.”
4. Keep it short and to the point
Avoid long-winded emails that might lose the recipient’s attention. Keep your message brief and to the point.
“Hi John, I wanted to share a new product we’ve just launched that I think could be a game-changer for your business. Let me know if you’re interested in learning more.”
5. Use a conversational tone
Avoid overly formal language or corporate-speak. Use a conversational tone to make the recipient feel more comfortable and open to engaging with you.
“Hey John, I hope this email finds you well. I wanted to touch base to see if you had any interest in our new service.”
6. Provide value
Make sure your email offers something of value to the recipient, such as a discount or a free trial.
“Hi John, I wanted to offer you a 20% discount on our new product. Just use the code XYZ at checkout.”
7. Use clear and concise language
Avoid jargon or technical language that the recipient might not understand. Use clear and concise language to convey your message.
“Hi John, our product is designed to help businesses streamline their operations and save time and money.”
8. Show enthusiasm
Let your passion for your product or service shine through in your email. Your enthusiasm can be contagious and might encourage the recipient to engage with you further.
“Hey John, I’m really excited about our new product and think it could make a real difference for your business.”
9. Ask questions
Include questions in your email to encourage the recipient to engage with you and provide you with more information about their needs.
“Hi John, I’m curious to know more about your current marketing strategy. Are you seeing the results you were hoping for?”
10. Keep it professional
While you want to use a conversational tone, it’s important to maintain a level of professionalism in your email.
“Hi John, I wanted to introduce myself and tell you a bit about our company and what we can offer your business.”
11. Use visual aids
Include images or videos to help convey your message and make your email more visually appealing.
“Hi John, check out this video to learn more about our product and how it can benefit your business.”
12. Use humor
If appropriate, use humor to make your email more memorable and engaging.
“Hi John, I promise I won’t send you any more cat videos if you give our product a try!”
13. Highlight benefits, not features
Focus on the benefits of your product or service, rather than just listing its features. This will help the recipient understand how your offering can solve their problems or meet their needs.
“Hi John, our product can help you save time and increase efficiency, allowing you to focus on growing your business.”
14. Use a call to action (CTA)
Include a clear and specific call to action in your email, such as signing up for a free trial or scheduling a call.
“Hi John, click here to schedule a call with one of our experts and learn more about how our product can benefit your business.”
15. Customize your email for different audiences
Tailor your email to different audiences based on their needs, interests, or preferences. This will help you make a more personal connection and increase your chances of success.
“Hi John, as a fellow entrepreneur, I think you’ll appreciate the benefits of our new product for small businesses like yours.”
16. Use social media to research recipients
Use social media to research the recipient and find out more about their interests, hobbies, or affiliations. This can help you establish common ground and make your email more relatable.
“Hi John, I noticed on your LinkedIn profile that you’re interested in sustainability. Our product can help businesses reduce their carbon footprint and become more environmentally friendly.”
17. Follow up
If you don’t get a response to your initial email, follow up with a polite reminder. It’s possible that the recipient was busy or simply missed your email the first time around.
“Hi John, just wanted to check in and see if you had any further questions or if you’re interested in learning more about our product.”
18. Use urgency
Create a sense of urgency in your email by highlighting a limited-time offer or a deadline for signing up.
“Hi John, our exclusive offer expires in 48 hours. Don’t miss out on this opportunity to save on our new product!”
19. Use numbers and statistics
Use numbers and statistics to back up your claims and make your email more persuasive.
“Hi John, our product has helped over 1,000 businesses increase their sales by an average of 25%.”
20. Address objections
Anticipate any objections the recipient might have and address them in your email. This will show that you understand their concerns and are willing to work with them.
“Hi John, I understand that budget is a concern for many businesses. That’s why we offer flexible pricing options to fit your needs.”
21. Use social media buttons
Include social media buttons in your email to make it easy for the recipient to share your message with their network.
“Hi John, click here to share our latest blog post on your social media channels and help other businesses benefit from our expertise.”
22. Personalize your signature
Include a personalized signature that includes your name, title, and contact information. This will make it easy for the recipient to get in touch with you if they have any questions or want to learn more.
VP of Sales
23. Test and optimize
Test different subject lines, messaging, and CTAs to see what works best for your audience. Use A/B testing and analytics tools to track your results and optimize your email strategy over time.
24. Avoid spam filters
Avoid using words or phrases that might trigger spam filters, such as “free,” “discount,” or “click here.” Also, make sure your email is properly formatted and doesn’t contain any broken links or attachments.
25. Keep it legal
Make sure your email complies with relevant laws and regulations, such as the CAN-SPAM Act in the US. This includes including a clear opt-out option and including your company’s physical address.
26. Use humor
Using humor in your email can make it more memorable and engaging. However, make sure your humor is appropriate and doesn’t offend the recipient.
Example: “Hi John, I promise this email won’t be as long as the line at Starbucks during rush hour.”
27. Highlight mutual connections
If you have mutual connections with the recipient, mention them in your email. This can help you establish trust and credibility.
Example: “Hi John, I noticed we have a mutual connection in Jane Smith. She speaks highly of your business and I thought we could explore ways to collaborate.”
28. Use storytelling
Telling a story in your email can make it more engaging and memorable. Use a narrative structure to make your message more compelling.
Example: “Hi John, I wanted to share a success story from one of our clients who used our product to increase their sales by 50%. I think you’ll find it inspiring and relevant to your business.”
29. Use social proof
Social proof can be a powerful tool in sales emails. Use customer testimonials or case studies to show the recipient how your product or service has helped others.
Example: “Hi John, check out this case study from one of our clients who used our product to streamline their operations and increase revenue by 30%.”
30. Use emojis
Using emojis in your email can make it more visually appealing and convey emotions more effectively. However, use them sparingly and make sure they’re appropriate for the context.
Example: “Hi John, our product is 🔑 to growing your business. Let’s schedule a call to discuss how we can help.”
31. Use power words
Power words are words that evoke strong emotions and can persuade the recipient to take action. Use them strategically in your email to make your message more impactful.
Example: “Hi John, don’t miss out on this limited-time offer. Sign up now to get access to our exclusive features and take your business to the next level.”
32. Use video
Including a video in your email can make it more engaging and personal. Use it to introduce yourself or showcase your product or service.
Example: “Hi John, I wanted to personally introduce myself and tell you more about our company. Check out this video for more information.”
33. Use social responsibility
Highlighting your company’s commitment to social responsibility can appeal to recipients who value ethical business practices.
Example: “Hi John, we believe in giving back to our community. That’s why a portion of our profits go to supporting local charities. Learn more about our social responsibility initiatives here.”
34. Use personalization tokens
Personalization tokens, such as the recipient’s name or company, can make your email more personalized and relevant.
Example: “Hi John, as a fellow entrepreneur at ABC Company, I know how challenging it can be to juggle multiple tasks. That’s why I wanted to introduce you to our product, which can help you save time and increase productivity.”
35. Keep it short and sweet
Avoid rambling or including too much information in your email. Keep it concise and focused on the key benefits of your product or service.
Example: “Hi John, I wanted to introduce you to our product, which can help you save time and increase efficiency. Let’s schedule a call to discuss how we can help your business grow.”