Bella Hadid’s Orebella Closes Series A for Global Expansion

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Orebella, the founder-led fragrance brand started by Bella Hadid, has closed its Series A financing. Silas Capital led the round, with participation from existing investor Celebrands, which incubated the brand in partnership with Hadid. The terms of the deal were not disclosed.

The financing marks an important step in the brand’s growth as it moves into its next phase of global expansion. The company has built momentum across product innovation, international retail growth, and steady consumer demand, and the new capital is aimed at pushing all three further.

Silas Capital is a growth equity and venture capital firm focused on scaling next-generation consumer brands across beauty, wellness, and lifestyle. The investment will go toward accelerating Orebella’s product innovation and expanding its presence in international retail.

Alongside the raise, Orebella named Anish Agarwal as chief executive officer, effective April 13, 2026, as the company prepares to scale its operations across key international markets.