Noise Raises $5.5M Seed to Pay Everyday Creators Per View
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Noise has raised $5.5 million in a Seed round led by Capital Midwest, M25, and Grishin Robotics, bringing total funding to $7.2 million. CapitalizeVC and executives from companies including DoorDash also took part.
The company, based in St Louis, Missouri, lets ordinary people earn money making content for brands without having built an audience first. Users pick from available campaigns and create videos for TikTok, Instagram, Facebook, or YouTube. Payment depends on views rather than a set fee. Brands upload a brief and a budget, and Noise handles campaign management, payouts, and coordination across a large pool of creators.
The platform now has 1.5 million creators. CEO Diego Cafiye says the most successful earn more than $100,000 a year. Noise takes a commission on what brands pay creators once videos generate views, and the largest brands work with several thousand creators at once.
Diego Cafiye, Stu Feldt, and Nick Weber founded Noise in 2025 after spending two years building the mobile gaming platform Playbite. The model grew directly out of that experience: the Playbite team recruited a handful of players, taught them to make social posts, and watched the group grow into the hundreds, lifting app installs without paying for creators with large followings.
Current customers are mostly mobile app developers and startups with modest marketing budgets. Engaging thousands of creators at once and testing many different videos often costs less than working with popular influencers or running traditional campaigns.
New users complete training modules on making branded content after signing up. They start with access to a limited set of campaigns, and as they complete more training and deliver successful assignments, higher-paying offers open up. The brand sets the rate and the creator decides whether to take the job.
The company has also launched an Organic-to-Ads program, which lets brands use creator videos in paid advertising on Meta and TikTok rather than only in organic posts.
The marketing backdrop matters here. The company cites research showing 57% of young people and slightly more than 40% of adults in the United States would like to try influencer marketing. Other platforms in the space include Billo and JoinBrands.
The $5.5 million will fund platform features and team expansion.
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