Hypefy Raises $7.2M Series A to Automate Influencer Marketing

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Hypefy, a Croatian company that uses AI to run influencer marketing campaigns, has raised $7.2 million in a Series A round led by AYMO Ventures. Existing investors Interactive Venture Partners, Oktogon Ventures, and Euroventures also joined.

Founded by Stjepan Zelic, Hypefy offers an end to end platform for managing influencer campaigns. It handles creator discovery, outreach, pricing, onboarding, contracting, content review, performance tracking, reporting, and payments in one place.

Since its seed round, the company has grown from working with more than 80 brands to supporting thousands of campaigns across 43 countries, generating over 700 million impressions. Its customers include NIVEA, Unilever, ABOUT YOU, Philips, PepsiCo, McDonald’s, Samsung, Glovo, and Schwarzkopf.

Hypefy plans to use the money for core product engineering, commercial expansion across Europe and the United States, and hiring, with a goal of doubling its team from around 50 to 100 people over the next one to two years.