Herself Raises $26 Million in Series A Funding to Expand Primary Care for Women 65+

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Herself, a healthcare company providing comprehensive primary care to women 65+, announced today that it has raised $26 million in Series A funding. The round was led by Accretive, with participation from Juxtapose. The round followed the latest $7M in Seed funding. With this new funding, the company is investing in three key areas of growth:

• Clinic Expansion: Herself plans to launch 2 more clinics in the broader Minneapolis-St. Paul region in 2023, and plan additional clinics based on patient demand in the coming 18 months. They will also add at least one new market in 2024.
• Team Expansion: Herself is building a world-class team of physicians, nurses, and medical assistants to serve women 65+. This funding allows the company to attract and train new talent.
• Technology Development: Herself is investing in technology to improve the patient experience. This includes developing new ways to deliver care virtually, as well as new tools to help patients manage their health.

“We are thrilled to partner with Accretive and our other investors,” said Alison Goebel, CEO and co-founder of Herself. “This funding will allow us to accelerate our growth and make Herself the go-to destination for comprehensive primary care for women 65+.”

“We are excited to invest in Herself, a company that is addressing a significant unmet need in the healthcare market,” said Michael Cline, Managing Director at Accretive. “Herself is providing women 65+ with the high-quality, affordable care they deserve.”

Herself was founded in 2022 by Alison Goebel and Dr. Sarah Osmundson. The company is headquartered in St. Paul, Minnesota. Herself currently operates one clinic in St. Paul, and plans to expand to other markets in the coming years.

The Series A funding round comes at a time of growing interest in the women’s health market. The global women’s health market is expected to reach $1.7 trillion by 2025. Herself is well-positioned to capitalize on this growth, as it is the only major primary care provider that is specifically focused on women 65+.

Herself offers a unique combination of in-person and virtual care. The company’s clinics are staffed with experienced physicians and nurses who are experts in women’s health. Herself also offers a variety of virtual care services, such as video visits and phone consultations.

Herself is committed to providing high-quality, affordable care to women 65+. The company’s fees are comparable to those of other primary care providers. Herself also offers a variety of financial assistance programs to make its services accessible to all women.

With its strong team, growing user base, and new funding, Herself is well-positioned to become the leading provider of primary care for women 65+. The company is poised to disrupt the traditional healthcare industry and make it easier for women to access the care they need.