Stars + Honey Raises $24M to Scale Collagen Protein Bars

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Stars + Honey has raised $24 million in a Series A growth investment led by VMG Partners, marking the first outside capital for the collagen protein bar brand. The company, based in Grosse Pointe Park, Michigan, announced the round on June 9, 2026.

Founded in 2023, Stars + Honey packs collagen peptides and 15 grams of protein into each bar, with a pitch built around supporting hair, skin, nails and joint health. The brand positions protein as something closer to a treat than a chore, pairing what it calls beauty-boosting formulas with dessert-inspired flavors. That framing has helped it ride the broader protein boom that has reshaped the snack aisle.

The company’s momentum shows in its numbers. Stars + Honey projects roughly $50 million in revenue in 2026, a figure that helps explain why VMG Partners was willing to make its first institutional investment in the brand. The minority growth investment is structured to fuel the next phase of the company’s expansion.

Stars + Honey plans to use the capital to drive omnichannel expansion, continue product development and brand growth, and finance a larger manufacturing footprint. Central to that effort is a new 60,000 square foot manufacturing facility, which the company describes as the unlock that will let it build the operational infrastructure needed to support national scale.

For a brand that launched just three years ago, the raise represents a significant step from a fast-growing startup toward a national consumer business. The challenge now is execution, turning strong early demand and a fresh manufacturing base into the kind of reliable, large-scale operation that retail expansion requires.