Redo Raises $81M Series B at $1.25B for Commerce Platform

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Redo, a commerce technology company based in Draper, Utah, has raised $81 million in Series B funding at a $1.25 billion valuation. Smash Capital led the round, with participation from existing investors Pelion Venture Partners and Cervin Ventures.

Redo started as a post-purchase platform focused on returns and exchanges, then broadened its product well beyond that. It now offers order tracking, package protection, fulfillment support, customer service tools, marketing features, and AI powered commerce experiences. More than 4,100 brands use the platform, and over 1,750 merchants use multiple Redo products.

The funding will support product development, artificial intelligence work, and international expansion. A central focus will be building AI-driven commerce tools designed to support customer engagement across the full shopping journey, as Redo works to help brands manage customer relationships across more points of contact.

The raise, and the billion-dollar-plus valuation, reflect investor interest in commerce infrastructure that extends past a single function into a broader operating layer for online brands.