Covatic Raises £1.5M to Scale Privacy-First TV Ad Targeting

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Covatic, an adtech company based in Birmingham, England, has raised £1.5 million to accelerate development and commercialization of its person-level connected TV targeting technology. The financing, a bridge round ahead of its Series B, was led by the West Midlands Co-Investment Fund, managed by Future Planet Capital Regional, with investment from Creative Growth Finance, PXN Group, and a number of angel investors.

The company’s technology is built around privacy. As privacy laws tighten and third-party cookies fade, publishers are losing the behavioral data they once used to sell targeted advertising. Covatic’s ID-less approach helps brands understand their audiences without extracting, collecting, or sharing individual consumer data. Instead, that data stays on a user’s device rather than being sent to the cloud.

Covatic is deployed on more than 1.7 billion devices with nearly 200 million monthly active users. It already serves as the attribution and targeting partner for global publishers and broadcasters, including Sky, BBC, Bauer Media, and Octave.

The raise positions the company for its next growth phase in privacy-focused digital advertising, a space drawing more attention as the industry moves away from traditional tracking.