AI Wardrobe Platform Vêtir Raises $5.5 Million Series A at a $150 Million Valuation
Fundraise Insider tracks newly funded startups each week and delivers verified C-suite contacts straight to your inbox, so you reach the right people while the funding is still fresh. See pricing.
Vêtir, an AI-powered luxury wardrobe operating system that aims to change how high-value consumers get dressed, shop, and manage their closets, has announced the first close of its Series A, raising $5.5 million at a $150 million valuation.
The round was led by a curated group of investors spanning technology and luxury-adjacent family offices, including Laidlaw & Company, a mix the company says reflects a long-term approach to building both the brand and the platform. Vêtir also kept a small portion of the round open for a few strategic partners as it continues to scale.
The timing sits at an interesting point for both AI and the luxury sector. Where most AI-driven commerce has focused on discovery and transactions, Vêtir is designed to act as a system of record for the wardrobe, pulling together what clients already own, what they want, and how they live into a single place. The company positions itself as an early mover in serving high-value, high-context luxury consumers, where personalization, discretion, and long-term relationships matter most.
The product works as an always-on, highly contextual AI stylist, learning from a client’s wardrobe, preferences, calendar, travel, and purchase behavior to build a persistent layer of personalization that extends past the point of sale. Its proprietary technology includes image and video search, photorealistic try-on, and instant closet uploads. On the enterprise side, Vêtir is building a CRM-like layer for private stylists and luxury clienteling teams, bringing structure and continuity to a space that has traditionally been fragmented and relationship-driven. By capturing post-purchase behavior, wardrobe data, and client preferences over time, the platform aims to help brands and stylists deliver a more precise, high-touch experience while increasing long-term customer value.
Vêtir was founded by Kate Davidson Hudson, who serves as chief executive. With the new funding, the company plans to accelerate development of its personalization engine, expand its global presence, and deepen integrations with enterprise partners across luxury fashion and retail. The app is available on iOS and via the web at vetirapp.com.