Find Businesses Without Websites For Free
A surprising number of businesses still don’t have an online presence, making them prime opportunities for web development agencies, digital marketers, and SEO professionals.
Fortunately, Google Maps provides a simple yet effective way to identify businesses that lack websites. This guide walks you through the process and offers insights on how to turn these businesses into paying clients.
Finding Businesses Without Websites on Google Maps
1. Search for a Business Category
Start by visiting [Google Maps](https://maps.google.com) and entering a business category in the search bar. For example, searching for “local plumbers,” “law firms near me,” or “landscaping services in [your city]” will generate a list of businesses in that category.
2. Examine the Listings
Once results populate, look through the left-hand sidebar where business profiles appear. Companies that have websites will display a clickable link, while those without websites will lack this feature. Scroll through and take note of businesses that are missing this key detail.
3. Zoom In and Adjust Your Search Area
If you’re not finding many results, try zooming into a more specific area. Google Maps tailors search results based on the visible portion of the map, so adjusting your focus can uncover additional businesses that didn’t appear initially.
4. Verify Online Presence
Some businesses might not have a dedicated website but could be using social media pages instead. Click on the business profile and check if they have a Facebook page or a LinkedIn profile linked instead of a website. This can help you refine your outreach strategy.
5. Document Potential Leads
Create a spreadsheet to keep track of businesses that don’t have a website. Include details like the business name, phone number, address, and email (if available). This will serve as your lead list for outreach efforts.
Outreach Strategies: Turning Leads into Clients
Once you have a list of businesses without websites, the next step is reaching out and converting them into clients. Here’s how:
1. Cold Calling and Email Outreach
Phone Calls: Call the business and introduce yourself as a professional who helps businesses establish their online presence. Highlight the importance of a website for credibility, lead generation, and visibility.
Emails: If an email is available, craft a personalized email explaining why their business would benefit from having a website and how you can help.
2. Social Media Messaging
Many business owners actively use Facebook, Instagram, or LinkedIn. Send a friendly, value-driven message explaining how a website can improve their customer reach and provide legitimacy to their brand.
3. Offer a Free Website Audit or Consultation
If the business has an outdated or missing online presence, offer a free 15-minute consultation. Show them examples of competitor websites and explain how they’re missing out on potential customers.
4. Create a Simple Landing Page Demo
To stand out, build a quick landing page demo for a business and show them how their website could look. This visual approach makes it easier to convince them to invest in a professional website.
5. Use Lead Generation Tools for Efficiency
Instead of manually searching for leads, consider using automated tools like Grape Leads, which streamlines the process by identifying businesses without websites and exporting the data for you.
Finding businesses without websites is just the first step—turning them into clients requires a thoughtful approach. By leveraging Google Maps alongside effective outreach techniques, you can build relationships with potential customers and close more deals. Whether you use manual searches or lead generation tools, these strategies will help you tap into an often-overlooked market and grow your business successfully.
Generating Leads with Fundraise Insider
Fundraise Insider is a powerful lead generation tool for agencies looking to connect with newly funded companies. By providing verified leads of C-suite executives from recently funded startups, it enables businesses to target companies that have the budget and need for growth services.
Related Read: How to find someone’s email on Instagram