Whering Raises $7M Seed for AI Digital Wardrobe App

July 8, 2026

Fundraise Insider tracks newly funded startups each week and delivers verified B2B leads list of C-suite contacts straight to your inbox, so you reach the right people while the funding is still fresh. See pricing.

Whering, a digital wardrobe company based in London, United Kingdom, has raised $7 million in a Seed round led by eBay Ventures and the Google AI Futures Fund. The raise comes as the app passes 10 million users worldwide.

Founded in 2021 by Bianca Rangecroft, Whering lets people digitize their wardrobes, plan outfits, pack for trips, and share styling ideas. The company says 84% of users now wear their clothes more often, and nearly 70% report buying less fast fashion since they started using the app.

The new money will go toward expanding Whering’s AI powered wardrobe platform, adding personalization features and stronger resale integrations meant to encourage more circular and intentional fashion.

You may also like

35 Sales Email Tips to Crush Your Sales Game

In today’s digital age, email remains one of the most effective tools for reaching out to potential customers and driving sales. However, crafting a successful sales email can be tricky, as you need […]

Recently Funded Startups Are A Great Sales Target. Here’s Why.

The startup industry has been growing at an unprecedented rate in recent years, with billions of dollars being poured into the sector every year. This growth has created an opportunity for businesses to […]

How to Identify Your B2B Target Audience: A Comprehensive Guide

For any business to succeed, it is essential to target the right audience. In B2B marketing, identifying your target audience is even more important, as it helps you focus your efforts and resources […]