Hypefy Secures €1.5M to Revolutionize AI-Powered Influencer Marketing

Croatia-based Hypefy, an AI-powered influencer marketing platform, has secured a significant investment to fuel its expansion. The company, founded by Stjepan Zelić in 2019, has raised €1.5 million ($1.75 million) in a seed round led by Fil Rouge Capital, with participation from Oktogon Ventures, Euroventures, InterCapital, and Interactive Venture Partners.

Hypefy’s innovative platform addresses a common challenge faced by businesses in finding the right influencers for their marketing campaigns, which often results in mismatched audiences and ineffective outcomes. By leveraging AI, Hypefy automates the entire influencer marketing process, from influencer selection to campaign management, ensuring precise audience targeting and measurable ROI.

The company’s technology allows users to input a brief description of their product, and the platform handles everything, including budgets, influencer matchmaking, contracts, payments, and reporting. This streamlined approach has attracted over 80 clients, including brands like Nivea, Henkel Schwarzkopf, and Cedevita, and has delivered ROI 3-5 times higher than industry averages.

With this funding, Hypefy plans to expand its operations into the US and European markets, scale its team from 10 to 25 members, and accelerate the development of its platform. The company’s business model charges brands and businesses for using their platform, while influencers retain 100% of their earnings.

Hypefy’s platform is designed to operate internationally, allowing clients to launch campaigns in Europe, North America, South America, Australia, and Africa. The company has access to two databases of influencers: an internal database of over 3,000 carefully vetted influencers and an external database of more than 12 million influencers, offering a broad selection to match any campaign need.

The company’s commitment to quality and authenticity is reflected in its vetting process, which includes bot detection and a solid review process to ensure no fake, hate speech, or inappropriate content is promoted. Hypefy’s comprehensive reporting features provide actionable insights for ongoing and future campaign optimization, allowing clients to track everything from impressions, reach, engagement, link clicks, to conversions.

Hypefy’s success has been recognized through its win at the Slovenian Podim Pitching Competition in 2024. The company’s innovative approach to influencer marketing has positioned it as a leader in the growing global industry, which is expected to reach over $21 billion by 2023.

The investment in Hypefy underscores the demand for automation and authentic content delivery in influencer marketing. With its AI-powered platform, Hypefy is poised to revolutionize the way brands and businesses approach influencer marketing, ensuring more effective and efficient campaigns that deliver measurable results.

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