Provarity Secures $7 Million to Revolutionize Presales Enablement and Transform B2B Sales Processes
Provarity, a sales enablement platform focused on presales optimization, has secured a significant investment to transform the presales landscape. The company recently announced a $7 million seed funding round, led by Cheyenne Ventures, with participation from Crosslink Capital, Illuminate Ventures, and Rembrandt Venture Partners. This latest funding brings Provarity’s total raised to $12 million, including $5 million from earlier rounds.
Over the past five years, Provarity has been gathering and analyzing presales data, particularly focusing on the proof-of-concept (POC) stage to understand what drives a deal’s success. By leveraging AI, Provarity has expanded its platform’s capabilities beyond POC tracking, bridging the gap between presales and postsales. This innovative approach gives presales leadership a critical seat at the table, providing groundbreaking insights into sales engineering (SE) performance.
The Provarity platform ensures a smooth transition from presales to postsales by efficiently passing prospect data to the post-sale delivery team. This seamless collaboration sets the foundation for building strong customer relationships. Provarity is setting a new standard for efficiency in sales processes, utilizing real-time insights, streamlined workflows, and enhanced collaboration.
The newly secured funding will fuel Provarity’s go-to-market (GTM) initiatives, enabling the company to reach more teams tackling complex sales cycles and customer engagement challenges. Provarity’s AI-powered features, such as WinScore™, evaluate risks, deal health, and product gaps, designed to accelerate sales cycles, boost ROI, and empower better decision-making.
Chris Cabrera, CEO of Provarity, reflects on his 20-year tenure at Xactly, where he faced frustrations with the lack of purpose-built software to manage the POC process. “Our leadership had no visibility into the various technical evaluations in order to forecast if and when the technical evaluation would close. We did not have a system to track or assess the underlying causes of our successes and failures. Provarity was built to address these challenges and bring clarity to presales teams.”
Gregory Eaton, Managing Director at Cheyenne Ventures, highlights the platform’s impact: “Provarity addresses a critical gap in the market. By delivering real-time insights and fostering team collaboration, they empower organizations to elevate their presales processes. When we saw their product’s tangible results, it was clear this was a company we wanted to support. With Chris Cabrera at the helm, we’re confident in their ability to lead this transformation.”
Provarity’s mission is to revolutionize how sales and post-sales delivery teams ensure customer success. The company’s commitment to innovation and efficiency is evident in its comprehensive platform, which covers the entire technical sales lifecycle, from pre-sales to implementation. With this latest funding, Provarity is poised to make a significant impact in the sales enablement industry, transforming how businesses approach complex B2B sales challenges.
The Provarity team, with decades of sales and sales engineering experience at leading tech companies, has brought the best of their expertise to the Provarity solution. This real-world value is designed to help sales engineers and sales leaders win more POCs and accelerate sales cycles. Provarity’s HEART core values – Honesty, Excellence, Accountability, Respect, and Teamwork – guide everything they do, ensuring quality, integrity, and collaboration to create meaningful results for their clients.
With this significant investment, Provarity is set to accelerate its growth and continue to innovate in the presales enablement space, providing actionable insights, automating manual processes, and enabling seamless collaboration across teams. The company’s focus on reducing deal cycle times and improving ROI positions it as a leader in transforming how businesses approach complex B2B sales challenges.