Players Health Secures $60 Million Series C Funding to Revolutionize Athlete Safety and Sports Insurance
Players Health, a leading provider of athlete safety and sports insurance solutions, has successfully closed a $60 million Series C funding round. This significant investment was led by Bluestone Equity Partners, a global private equity firm focused on the Sports, Media & Entertainment industry. The funding brings Players Health’s total funding to over $100 million, marking a pivotal moment in the company’s mission to redefine athlete safety across amateur and professional sports.
Founded by a former professional football player, Tyrre Burks, Players Health provides risk management services, reporting tools, and insurance products to sports organizations. The company’s data-driven and tech-enabled platform empowers these organizations to stay ahead of ever-changing safety and compliance responsibilities. With this new funding, Players Health aims to accelerate its growth on several fronts, including the advancement of its AI-powered product personalization, strategic mergers and acquisitions to broaden its market reach and expand capabilities, and the expansion of its workforce to meet increasing consumer demand for its growing portfolio of specialized products and services.
The investment underscores the critical need to prioritize and enhance the safety and wellbeing of athletes, particularly in the United States where over 60 million people participate in organized sports and there are more than 440,000 amateur sports organizations. “This investment and partnership will enable us to continue expanding Players Health’s nationwide reach, fostering a safer, more supportive ecosystem for athletes at every level,” stated Tyrre Burks, founder and CEO of Players Health.
Bobby Sharma, Founder & Managing Partner of Bluestone Equity Partners, highlighted the significant growth in participatory sports over the past decade and the projected doubling of the youth sports market to $69 billion over the next six years. “This growth, coupled with the rapidly evolving economic landscape of name, image, and likeness in college athletics, creates unprecedented opportunities and challenges for athletes, families, and organizations alike. This funding round underscores the need and opportunity to build the necessary advisory infrastructure to unify and streamline the fragmentation of vendors and services in today’s sports insurance market,” Sharma explained.
As part of this investment, Bluestone’s Walker Brumskine and Jake Harris will join the Players Health Board of Directors. Their combined experience in scaling innovative businesses will provide Players Health with invaluable guidance as the company works to expand its services, which have already reached more than 5.5 million youth athletes across the country. Players Health’s customer base includes prominent organizations such as USA Softball, 3-Step Sports, RCX Sports, American Youth Soccer Organization, and Orangetheory.
Additional investors in the round include Mosaic General Partners, RPM Ventures, SiriusPoint, and TriplePoint Capital. BMS Capital Solutions and Advisory acted as the exclusive financial advisor to Players Health on the transaction. The funding will enable Players Health to increase its support of the entire sports ecosystem, helping drive collaboration between all stakeholders, including the standardization of best practices for athlete safety and risk management across the country.
Players Health’s commitment to athlete safety is evident in its comprehensive platform, which includes digital risk management services, reporting tools, and insurance products tailored to the needs of sports organizations. With this new investment, the company is poised to further its mission of creating safer and more accessible environments for athletes to thrive.