Immi Secures $10 Million in Series A Funding to Revolutionize Plant-Based Instant Ramen Market
Immi, a San Francisco-based instant ramen brand, has secured significant funding to further its mission of modernizing traditional instant ramen with healthier, plant-based alternatives. The company, which launched in 2020, has been making waves in the food industry with its innovative approach to instant ramen.
In 2021, Immi raised $3.8 million in a seed funding round led by Siddhi Capital, with participation from various investors including Palm Tree Crew, Constellation Capital, Animal Capital, Pear Ventures, and Collaborative Fund. This initial funding was crucial for the company to refine its product based on consumer feedback. The funds were used to reformulate the product, improving the broth taste and texture, and increasing fiber content for better gut health while lowering net carbs.
The co-founders, Kevin Lee and Kevin Chanthasiriphan, expressed their excitement about the reception to Immi’s better-for-you ramen upon its initial launch. They emphasized the importance of listening to consumer feedback to perfect a product that is not only nutritious but also indistinguishable from the delicious taste of traditional instant ramen. The investors brought a wealth of knowledge that guided Immi in bringing its product to the everyday eater, and the funding enabled the company to ramp up manufacturing and production to introduce new product innovations rapidly.
Building on this success, Immi recently raised $10 million in a Series A funding round. This round was led by Touch Capital, with participation from Siddhi Capital, Gold House Ventures, Anti Fund, Lab Capital Advisors, and others. The new funding is a significant milestone for Immi, enabling the team to further improve product quality, expand retail distribution, reduce prices, and broaden access to nutritious and delicious Asian American food.
The company plans to use the funds to create several leadership roles and expand its retail presence nationwide, following its successful launch into Whole Foods Market, Wegmans, and other distributors in 2022. Additionally, Immi aims to add to its current flavor lineup, which includes Black Garlic “Chicken,” Spicy “Beef,” and Tom Yum “Shrimp.” Some of the financing will be used to research and develop new permanent, limited-time, and co-branded partnership flavors.
Touch Capital expressed its enthusiasm for deepening its partnership with Immi, highlighting the company’s achievement in transforming instant ramen into a low-carb, high-protein, and plant-based product that is just as crave-worthy as its classic comfort food predecessor. This funding round marks a significant step forward for Immi in its mission to reinvent the instant ramen category with healthier, more diverse options.
Immi’s success in securing funding underscores the growing demand for better-for-you food products that do not compromise on flavor. The company’s innovative approach to instant ramen has positioned it as a leader in the industry, and the recent funding will enable Immi to continue its expansion and innovation efforts. With its commitment to delivering nutritious and delicious Asian American food, Immi is set to make a lasting impact on the food industry.