Fundraise Up Revolutionizes Nonprofit Fundraising with Innovative Platform and Funding
Fundraise Up, a technology company specializing in digital fundraising platforms for nonprofits, has secured significant funding to further its mission of optimizing the way people donate. According to recent financial data, Fundraise Up has raised a total of $12.24 million, with the last funding round amounting to $11.99 million approximately three years ago.
The company, founded in 2017 and headquartered in Brooklyn, New York, focuses on providing a seamless donation experience for nonprofits and their supporters. Fundraise Up’s platform includes tools for donor engagement, modern payment methods, and personalized giving experiences, all designed to increase conversion rates and grow revenue for nonprofits.
One of the key features of Fundraise Up’s platform is its peer-to-peer fundraising software, which allows supporters to launch and run campaigns that benefit nonprofits. This tool integrates with existing websites, simplifying the fundraising stack and improving the donor experience. It includes interactive and intuitive fundraising tools that make it easy for supporters to engage with nonprofits and attract new donors.
Fundraise Up has established itself as a leading partner for nonprofits, working with organizations such as UNICEF USA, The Salvation Army UK, and the American Heart Association. The company’s commitment to advancing philanthropy aligns with the mission of the Association of Fundraising Professionals (AFP), with whom Fundraise Up has a continued strategic partnership.
The partnership with AFP underscores Fundraise Up’s dedication to providing valuable insights on nonprofit trends in online fundraising and marketing. As a Gold Sponsor and presenter at AFP ICON in 2024, Fundraise Up continues to offer expertise and guidance to the fundraising community, helping nonprofits maximize donor retention and create a seamless donation experience.
In 2024, Fundraise Up introduced innovative features aimed at breaking fundraising records for nonprofits. One of these features, Upgrade Links, allows recurring donors to easily increase their donations or cover transaction fees with just one click. Nonprofits using these links have seen impressive increases in recurring donations, ranging from 50% to 110%.
Fundraise Up’s focus on improving the donation journey is evident in its continuous efforts to enhance its platform. The company’s founders, Peter Byrnes, Yuriy Smirnov, and Anton Isaykin, were inspired by their own frustrating experiences with online donations, leading them to create a platform that values the donor experience.
The company’s commitment to innovation and impact has made it a trusted partner for nonprofits seeking to upskill and upgrade their technology to meet donor expectations. With its latest funding and continued partnerships, Fundraise Up is poised to drive positive change for nonprofits and their causes, furthering its mission to unlock the world’s generosity potential.
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