Rembrand Secures $23M to Revolutionize Video Advertising with AI Technology
Rembrand, a pioneering company in In-Scene Media and Virtual Product Placement technology, has secured $23 million in Series A funding. This significant investment is aimed at accelerating the company’s growth and innovation in the rapidly expanding Connected TV (CTV) market.
The funding round was led by super{set}, with participation from The Trade Desk, Naver D2SF, and existing investors such as BOLD (L’Oréal’s corporate venture fund) and Greycroft. This diverse group of investors underscores the strong support Rembrand has garnered from key players across the advertising ecosystem, including advertisers, platforms, media companies, and talent agencies.
Rembrand’s AI-powered technology seamlessly integrates brands into video content, providing a non-intrusive and engaging advertising experience for viewers. The company’s platform offers a range of benefits for advertisers, including increased brand awareness, improved engagement, and access to premium video inventory with longer time-on-screen and additional ways of generating attention using AI tools.
Omar Tawakol, CEO and co-founder of Rembrand, expressed his enthusiasm for the investment, stating, “This funding will enable us to accelerate our growth, expand our team, and continue to innovate our platform to meet the evolving needs of advertisers and content owners across the broader video marketplace.”
The investment highlights Rembrand’s position as a leader in In-Scene Media and Virtual Product Placement across all video formats, particularly in the growing CTV market. Tom Chavez, Co-Founder and General Partner at super{set}, emphasized the significance of Rembrand’s technology, saying, “Rembrand is at the forefront of a major shift utilizing AI in advertising, and we are excited to partner with them as they scale their business and transform the way brands connect with consumers.”
With this funding, Rembrand aims to further develop its technology and scale its business model, including new access options such as SaaS licenses and a free open version of AI Studio. The company’s innovative approach to advertising is poised to capitalize on the growth of the CTV market, where there is a growing demand for more subtle and effective advertising formats.
Rembrand’s technology has already demonstrated its potential by seamlessly integrating brands into active YouTube clips, providing a glimpse into the future of advertising. The company’s focus on compliance with regulations, particularly in the European advertising market, underscores its commitment to ethical and responsible advertising practices.
Overall, Rembrand’s $23 million Series A funding marks a significant milestone in the company’s journey to revolutionize the advertising industry with its cutting-edge In-Scene Media and Virtual Product Placement technology. With the backing of a distinguished group of investors, Rembrand is well-positioned to drive innovation and growth in the rapidly evolving video advertising landscape.
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