How Fundraise Insider Tripled Subscribers Using Its Own Platform

I was responsible for scaling Fundraise Insider’s outreach efforts to land more high-value meetings. Instead of relying on generic cold outreach, I used Fundraise Insider’s event-triggered data to identify newly funded companies at the perfect moment—when they were actively looking to grow.

By leveraging this targeted approach, I single-handedly tripled our subscriber count, while also increasing our win rate from sales-qualified opportunities (SQOs). Here’s how I did it.

Key Takeaways

• Challenge: Traditional cold outreach methods often yield low response rates and engagement.
• Solution: Utilizing event-triggered data from Fundraise Insider to identify newly funded companies for targeted outreach + detailed strategy we used.
• Outcome: Enhanced engagement and increased effectiveness in lead generation and client acquisition.

Cold outreach. It’s a strategy many agencies rely on, yet often, it feels like shouting into the void. We’ve been there—crafting emails, making calls, and waiting for responses that seldom come. The frustration is real. But what if there was a way to turn that around?

Why is cold outreach often ineffective?

Traditional cold outreach casts a wide net, hoping to catch a few interested parties. But this approach often leads to low conversion rates. Why? Because the messaging isn’t tailored, and the recipients may not be in a position to engage.

How can we improve our outreach strategy?

At Fundraise Insider, we faced this exact challenge. We realized that to improve our outreach, we needed to target companies at a pivotal moment—right after they’ve secured funding. These companies are often looking to expand, invest in new solutions, and are more receptive to pitches that can support their growth.

What role does event-triggered data play?

Event-triggered data is information based on specific events, such as a company receiving new funding. By leveraging this data, we can identify companies that have recently secured investments and are likely in a growth mindset. This allows us to tailor our messaging to align with their current needs and objectives.

How did Fundraise Insider implement this strategy?

We began by utilizing our own platform to track companies that had recently announced funding rounds. With this information, we crafted personalized outreach campaigns highlighting how our services could support their expansion efforts. This approach resonated more with recipients, leading to higher engagement rates.

We didn’t just theorize about using event-triggered data—we put it to the test. Let me walk you through an actual scenario where this worked.

Step 1: Identifying the Right Companies

One of the biggest mistakes in cold outreach is sending emails to companies that are not in a buying mindset. We wanted to avoid that. So, we pulled a list of companies from Fundraise Insider’s database that had just secured a funding round—specifically those in industries that commonly need marketing, sales, or development support after raising capital.

For example, we noticed a Series A-funded HealthTech company had just raised $12 million to expand its operations. Their press release mentioned plans to scale their go-to-market efforts and build new product features.

That’s a perfect signal for us. A newly funded company, actively hiring, looking to scale.

Step 2: Crafting a Hyper-Specific Outreach Message

Once we identified the company, we didn’t send them a generic cold email like:

“Hey, I wanted to introduce our services. Let’s chat!”

That doesn’t work. We built our message around their funding event and their specific needs.

Our email looked something like this:

Subject: Just saw your Series A round—here’s how we can help

Hi [First Name],

Saw your recent $12M Series A—congrats! Huge milestone. With that level of investment, I imagine scaling revenue is priority #1.

We work with newly funded companies like [Similar Company Name] to help them build out their sales pipeline by providing direct access to decision-makers from other venture-backed companies. We helped them land 30+ qualified calls in just a few months.

Would love to show you how this could work for [Their Company Name] too. Free to chat this week?

Best,

Why did this work better than standard cold outreach?

• It’s relevant. We acknowledged their funding event and their immediate priorities.
• It’s specific. We referenced a similar company we helped.
• It’s non-generic. This isn’t a copy-paste email they get every day.

Step 3: Engaging on Multiple Channels

Email isn’t the only place we connected. We also:

• Liked and commented on their LinkedIn funding announcement (so they saw our name).
• Sent a LinkedIn connection request with a short note.
• Followed up with a second email a few days later, if there was no response.

By the time we got a reply, they already recognized our name. And guess what? That HealthTech company subscribed within days.

Step 4: Scaling the Process

Once we saw how well this worked, we automated parts of the process:

• Weekly alerts for new funding rounds.
• Pre-built email templates personalized for each company.
• A structured follow-up sequence to increase response rates.

Over time, this approach tripled our subscriber count, compared to our previous generic cold outreach.

Tools we used were: Fundraise Insider for newly funded companies data (duh!), Apollo for email outreach and Dripify for LinkedIn automation.

Can this strategy be replicated by others?

Absolutely. Companies and sales leaders looking to enhance their cold outreach can benefit from integrating event-triggered data into their strategies. By focusing on companies that have recently received funding, agencies can offer timely solutions that align with the company’s immediate goals, increasing the likelihood of engagement.

Ineffective cold outreach doesn’t have to be the norm. By leveraging event-triggered data and targeting companies at opportune moments, agencies can transform their outreach efforts, leading to better engagement and more successful client acquisitions.

The key isn’t just reaching out to companies—it’s reaching out at the right time with the right message. Fundraising events are one of the best buying signals, and leveraging them made our outreach far more effective than blindly emailing lists.

If you’re running cold outreach for an agency, startup, or B2B company, this approach is a game-changer. Instead of hoping someone might need your services, you’re reaching out exactly when they do. Signup now to transform your sales.