Vividly Secures $30M to Revolutionize CPG Financial Operations with AI

Vividly, a leading trade promotion management solution for consumer packaged goods (CPG) companies, has recently secured significant funding to further its mission of empowering brands to take control of their trade promotions. The company has raised $30 million in Series B funding, led by Centana Growth Partners, a specialized growth equity firm that invests in the evolving financial services ecosystem.

This latest funding round marks an important milestone in Vividly’s journey as it evolves from a leading trade promotion management platform to a comprehensive AI-enabled solution for CPG brands. The company has made significant strides in the past year, helping its customers manage over $2.6 billion in trade spend, onboarding 50 industry-leading brands, and delivering 62 customer-driven platform enhancements.

Vividly’s platform has already demonstrated its value to CPG brands by streamlining trade promotion management processes, improving planning accuracy, and enhancing return on investment (ROI) on trade spend. The company’s customers have seen a 90% reduction in time required to complete trade promotion management processes and a greater than 20% improvement in planning accuracy.

The new funding will be used to accelerate Vividly’s efforts to redefine financial operations in the CPG sector, while deepening the AI-nativeness within its core trade promotion management platform. The company plans to expand its financial suite with innovations such as Transcend AI and Cash Application, addressing the broader financial needs of the CPG industry.

Vividly’s vision for the future of financial operations in the CPG space is compelling, and the company is well-positioned to transform the industry. The company’s platform combines advanced AI technology with deep industry expertise to help brands achieve operational excellence and drive sustainable growth.

This Series B funding round follows Vividly’s previous Series A funding round, which raised $18 million and was co-led by 645 Ventures and Vertex Ventures US, with participation from existing investors Costanoa Partners and Torch Capital as well as Green Spoon Sales. The company has raised a total of $53.87 million to date and has grown its customer base by 3x, which includes CPG brands like Liquid Death, Bulletproof, and Quinn’s.

Vividly’s growth has been fueled by its ability to innovate and deliver value to its customers. The company’s platform has already delivered measurable results for its customers, and the new funding will enable Vividly to continue to advance financial operations for CPG brands. Whether brands are looking to optimize trade spend, automate financial workflows, or embrace data-driven decision-making, Vividly’s expanded platform will provide comprehensive solutions to meet their needs.

The company’s focus remains on advancing financial operations for CPG brands, and it is incredibly excited for what’s ahead. With this new funding, Vividly is poised to revolutionize how CPG brands approach financial operations and to define the future of CPG finance.

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